Tuesday 6 October 2009

The Importance of Being Patient

Continuing from my previous post on cornering markets, here's a few extra tips for you.
They're a little bit anti-goblin, so if you're in to mass production and accepting low profit margins, this is not going to be for you.

Let's say that you've managed to pick up the Titanium Plating plans. (They're only 15g, but I just noticed that you also need Exalted with the Vanguard too... not too big a deal).
If you suddenly start churning out loads of them, people will start to notice. And you might do quite nicely out of it for a while. But before long, people are going to realise there's money to be made and start undercutting you.

Tobold posted something similar recently. And I agree with his theory.
If something is expensive, people will only buy it rarely, and will be less willing to part with it, or buy it more than once. But if it's what they need, they will still buy it at least once.
If something is cheap, people will buy it over and over and over again. But they'll also buy something else if it suits them better.

So which is better?

The Goblin (Gevlons) model is mass-production. Make something as cheap as possible, and sell it as cheaply as possible, but in large quantities. Almost all markets end up this way in the end.
But they don't need to start off that way, and if you're starting up a new market, the last thing you want to do is devalue it too quickly.

Think of  DVD players. When they first came out, they cost hundreds of pounds each, that soon dropped below the £100 mark, because more people wanted them. Now, you can pick up a brand new one for about £10 from ASDA (Walmart).

So when you start posting the Titanium plating, keep supply low, and prices high. If other people start undercutting you, undercut them. And not by a few silver. Halve your price. If they go for 120g this week, other people will want a piece of the action. So they'll invest all the time and effort into their production. When they do, slash the value to 60g and they'll be much more wary of competing against you. Because their expectations of profit will be badly shaken.
Repeat the process until the point where either they stop competing, or you can no longer make a profit.

Once the war is over, slowly raise the prices again. If the competition re-appears, lather-rinse-repeat.

So make sure you keep supply low, and only a couple of them on the AH at any one time. Make sure they're priced high. And make as much money you can before the competition tries to muscle in.

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